Luca Roccia is one of the new members bringing energy to the Impact Hub Ticino coworking space. After returning to Switzerland in September, following an extensive international experience and the past few years in Houston, he is now preparing to launch his innovative startup in the energy sector.
Hi Luca! Could you tell us a bit about yourself and your project?
Hi Impact Hub, of course! I'm an engineer with a long career in multinational companies and EPC (Engineering, Procurement, and Construction) firms, which has taken me to different regions of the world, from the Middle East to the United States.
After founding the U.S. branch of a Taiwanese company in 2021, I decided to return to Switzerland with a new mission: to create PRIMEA, a project that combines innovation and sustainability in the energy sector.
PRIMEA is based on three pillars: attracting investments for energy storage, supporting the creation of energy communities, and revolutionizing the management of large energy assets. I collaborate with partners in Europe and the U.S. and work to build a network of private investors to support these strategic goals.
Could you share a bit about your entrepreneurial journey? Where did you start, where are you now, and what are the main challenges you're facing?
My journey started with technical roles in large companies, but my search for new challenges led me to take on leadership positions in various multinationals.
This ambition led me to pursue my first entrepreneurial experience by founding a U.S. branch for a Taiwanese company. This experience taught me a lot about the value of perseverance and the importance of finding innovative solutions to address market complexities.
Now, with PRIMEA, I’m working to deliver sustainable solutions in Switzerland and abroad. My future goals include expanding the network of investors and partners, with a focus on investments in strategic assets in the energy sector.
What positive impact (in the world, Switzerland, Ticino) do you aim to have? How are you moving forward with it concretely?
My goal with PRIMEA is to contribute to a more sustainable and independent energy future, both in Switzerland and globally. I firmly believe that energy should be an accessible right, and everyone should have the ability to generate and manage their own energy.
Through initiatives in energy storage and energy communities, PRIMEA aims to support the energy transition in Ticino and strengthen local energy independence.
We collaborate with international and local partners, creating synergies to bring concrete sustainable energy projects to the Ticino region.
What led you to choose Impact Hub Ticino as the place for your business activities? What value does it provide or could provide to you?
Impact Hub Ticino represents much more than just a workspace for me: it’s a dynamic community that facilitates networking and provides concrete support for new initiatives.
I found an environment that not only welcomes innovative projects but actively supports them with targeted resources and expertise.
Thanks to Impact Hub, I can count on specialized consulting and a network of professionals who help me refine and validate the ideas I'm working on.
Additionally, the well-designed spaces and easily bookable meeting rooms make the working experience even more effective and stimulating.
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